The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade […]
About Peter Ostrow
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Entries by Peter Ostrow
There’s an old adage that says when you are selling to the government, the hardest part is getting in. In keeping with this, preparation is one of the most important keys to success. Check out the following five steps in to figuring out if you are truly prepared to sell to the government. Step 1 – […]