Executive Outlook Blog

Where forward thinkers lead.TM

Creating a thought leadership strategy that drives results

For many organizations, establishing thought leadership within the business is a top priority. While your individual goals may vary, the basic purpose of creating thought leadership and its incumbent assets is to differentiate yourself from the competition, to gain the trust of your audience, to gain leads and eventually, to monetize what you’ve done. Anyone […]

What inspires you?

As many of you know, I have made it my mission to help people better understand what it takes to become a “thought leader”. One of the thought leaders that inspires me is Simon Sinek, a self-built thought leader whose motivational “Start With Why” axiom has enjoyed great celebrity. Not only does Simon Sinek motivate […]

What you need to learn to stay on top as a thought leader

Becoming a thought leader isn’t an easy task. It takes a superior amount of knowledge and a solid effort of consistently presenting your voice to your audience, whether that is through weekly blog articles or appearances at networking events. Once you’ve made your way up and have a large following, your next challenge is how […]

How to Establish your Credibility as a Thought Leader

One of the most important features that a person needs to be seen as a thought leader is credibility. Your audience needs to trust you and see that you’ve got integrity. Your innovative ideas won’t get heard if the audience doesn’t believe in them. Here’s how to establish your credibility as a thought leader. Know […]

4 Ways Thought Leadership Articles Differ From Content Marketing

Content marketing is an extremely effective way to build your business, increase sales and achieve the trust of your audience. Essentially, content marketing is a very strategic marketing approach where you deliver consistent and relevant content to a clearly-defined audience in return driving profitable customer actions. Most businesses from multi-billion dollar corporations all the way […]

Three Ways to Avoid the Messy Transactions

  I recently spoke with Jim Davidson, CPA, CFF, CM&AA, CFE, president and managing partner of Avant Advisory Group, a firm that specializes in Mergers & Acquisitions as one of its core practice areas. Davidson gave us some great advice about how to avoid “messy” transactions and be confident in your company’s ability to close […]

What is a thought leader and why should you be one?

Just as there are different definitions for “success”, there are different ways to look at thought leadership. If you’ve never heard of the term “thought leader”, the basic terminology could be defined as someone who recognizes themselves as an expert or authority in a selected area of specialization and thus becomes the go-to person for […]

From Trade Magazines to B2B Pay-Per Action IT Lead Generation: The Ongoing (Re)Evolution

The world of B2B IT marketing used to be simpler and easier to understand. There were only a few choices for advertising and of these the most ubiquitous were: Point of sale Billboards Trade publications and other print options Broadcast Trade shows Direct mail When it came to B2B IT marketing and display advertising, trade […]

Are You Ready to Sell to the Government?

There’s an old adage that says when you are selling to the government, the hardest part is getting in.  In keeping with this, preparation is one of the most important keys to success. Check out the following five steps in to figuring out if you are truly prepared to sell to the government. Step 1 – […]

Linking Customer Satisfaction Measurement to Financial Performance

One of the main benefits of Customer Satisfaction research is provided through the capability to observe trends on indicators that are directly tied to financial performance.  Companies can use ongoing measurement as an early warning system to monitor and detect drops in performance and to determine how to take corrective action.  When performance is stable […]